Univision and Nissan Team up in new Campaign

In an ad campaign which began earlier this month Nissan, Subway, and Post Foods’ Honey Bunches of Oats have been helping Univision spread the word to Hispanic consumers. This is especially important to Nissan because Hispanics bought 30 percent of Nissan Sentra’s in 2013. Univision claims that they want people to be startled with their research because they believe some marketers don’t make the Hispanic market a strategic priority. Univision communication’s Marketing Vice President, Cynthia Ashworth believes that three main ideas have emerged: Those marketers did not fully understand the Hispanic market, the effectiveness of advertising in Spanish, or the effectiveness of advertising with Univision.  Nissan however has been paying close attention to Univision – they are well aware of the impact they could potentially have amongst the Hispanic community. Last year alone, Nissan ranked with 19% of overall sales to Hispanics; furthermore, Hispanics accounted for 48% of all Nissan Sentra sales last year.

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