Nissan Turns to the Automakers of Tomorrow for Inspiration


During Children’s Day at Nissan Brazil, workers’ children were asked to submit an entry into the “Automobile of the Future” drawing contest. A team at Nissan Design America Rio was asked to judge the contest, and they ended up going way beyond and transforming the selected winners into real sketches. Winners were chosen after Children’s Day and the team of judges were blown away with the level of creativity exhibited by the kids.  “The joy of working with children is the opportunity to deal with freedom from all restrictions,” said Robert Bauer, designer-in-chief of Nissan Design America Rio (NDA-R). “There are no limits when it comes to the kids’ imagination. As professional designers, we can see through the imagination of a child and realize what is possible. Kids allow themselves to draw anything and change the perspective. They don’t think outside the box because they don’t have this ‘box.’ There is something refreshing in working with the kids – the joy of life and their sharp sense of recreating the world are very inspiring. In all the drawings recreated in our studio, we noticed a concern with people, the environment and its preservation. It was wonderful to share our studio with them because they are our future, and they create worlds adults could never imagine. It is an experience that brings us energy and makes us rethink our concepts.” If you would like to read the full article please click on the link below:




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