Nissan to Continue Multi-Year Sponsorship with NBC’s “The Voice”


Nissan North America recently announced that it will continue with its sponsorship NBC’s “The Voice” through a new partnership with Adam Levine, the lead singer of Maroon 5 and coach on “The Voice.” The partnership is an expansion of the automaker’s existing multi-season sponsorship of “The Voice.” Adam Levine will be featured giving viewers their first chance to hear a live rendition of “SUGAR” from the latest Maroon 5 album, while in the middle of a unique driving experience that only Nissan’s supercar can deliver. Fred Diaz, senior vice president, Nissan Sales & Marketing and Operations U.S., Nissan North America, said: “We are excited to work closely with Adam and the talented artists on this season of ‘The Voice’ to deliver new experiences for fans and our consumers. Expanding on Nissan’s partnership with NBC’s ‘The Voice’ is yet another way the brand is reaching beyond traditional advertising and marketing programs to connect directly with our consumers.” If you would like to read the full article please click on the link below:




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