Nissan Planning to Implement New Strategy in U.S. Market

Nissan Motor Co. plans to boost sales and profitability in the United States, Nissan’s largest market. After Mazda reported an excessive gain in the North American market, Nissan plans to close in on their Japanese rival. In this year’s second quarter, Nissan posted a 4.3% gain in operating profit margin compared to last year. Overall, in the first six months of the year, Nissan’s sales grew 12.8% – making it the best sixth-bestselling automaker in the country. Nissan’s sales boost came after the hire of Jose Munoz, who took over the company’s struggling North American operations in January. Under his guidance, Nissan began a new incentive program for its dealers which incentivizes for longer-term sales growth. “That is helping boost motivation and together with the help of new cars, we are seeing growth in vehicle volume,” he said. “But North America still has profitability potential and this just marks the beginning of improvements.” If you would like to read the full article please click on the link below:

http://www.reuters.com/article/2014/07/28/us-nissan-results-idUSKBN0FX0L220140728

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