Nissan’s sales growth through November of this year has out-paced Honda and Toyota, but this is not enough for CEO Carlos Ghosn. His goal is to “close the gap” with Toyota by 2020, replacing it as the world’s largest auto manufacturer. In doing so, he has announced that he seeks to capture 10% of the U.S. market – that’s an additional 1.5% over current market share for Nissan. Part of this goal entails a reorganization of the top executives at Nissan USA. We recently a handful of executives shuffled, and Ghosn plans to continue this effort, to give more foreign talent the opportunity to hold leadership positions at Nissan USA. All eyes will be on Nissan in the coming year, as they race toward closing that gap with Toyota. Not only will some creative stops be pulled out, in order to capture additional market share, but we also expect to see some very interesting developments to the vehicle lineup and roadmap. For more information on what’s coming, stop by Cardinale Nissan in Seaside today.
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Cardinale Nissan
1661 Del Monte Blvd
Seaside, California 93955
Phone: 888.996.1636