In case you haven’t been following Nissan in the news, the company has been looking to join forces with Mitsubishi Motors and reviving them from their current position. Mitsubishi was recently faced the consequences of inaccurately presorting fuel-economy figures, but Nissan firmly believes it can bring back the company from the hole it is currently in. This partnership would create shared research groups and development, as well as bringing back thousands of jobs. Nissan CEO Carlos Ghosen recently outlined why he believes that the partnership could be greatly beneficial for everyone.
Back in 1999, Nissan had been through some difficult times and was on the brink of bankruptcy, but a timely joining of forces with the company Renault turned that all around and turned it into the industry powerhouse it is today. A similar partnership with Mitsubishi Motors will have a number of economic and consumer benefits. The biggest factor behind this merger is that Mitsubishi’s strengths complement Nissan’s, and it will help the company grow in key areas like deeper localization, common vehicle platforms and technology sharing. This is especially important as more electric and self-driving cars hit the market.
Additionally, Nissan will be able to salvage many of the physical assets that Mitsubishi had to shut down, including production plants and dealerships. This will create thousands of jobs and bring some life back to the communities most affected by these closures. Perhaps most importantly, Ghosen commented, “We know what it’s like to face a crisis and emerge stronger,” and they can use that experience to hopefully achieve a similar result as the #Renault-Nissan Alliance.
If you are looking to buy a new Nissan at a Monterey car dealership, come visit our friendly sales team at Cardinale Nissan. We can help you with a test drive or a leasing a new Nissan Maxima, so be sure to check us out online at www.cardinalenissan.com.
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Cardinale Nissan
1661 Del Monte Blvd
Seaside, California 93955
Phone: 888.996.1636
Website: www.cardinalenissan.com