Archive for March, 2014

Nissan eNV200 to be produced in India

Friday, March 28th, 2014


Nissan has recently decided that will be building new models in their production plants in India in order to make them affordable in India. The eNV200 will begin production in the Renault-Nissan Oragadam factory on the outskirts of Chennai, India – however, the battery and other powertrain components will ship from Renault-Nissan in Barcelona, Spain. Nissan has also released a statement saying that they believe the electric Evalias that end up in Bhutan will be used as Taxis.

For more information regarding the eNV200 being produced in India, please click below:

http://insideevs.com/nissan-evalia-aka-nv200-electric-built-india/

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Cardinale Nissan
1661 Del Monte Blvd
Seaside, California 93955
Phone: 
888-928-4118
Website: 
www.cardinalenissan.com

Univision and Nissan Team up in new Campaign

Wednesday, March 26th, 2014

In an ad campaign which began earlier this month Nissan, Subway, and Post Foods’ Honey Bunches of Oats have been helping Univision spread the word to Hispanic consumers. This is especially important to Nissan because Hispanics bought 30 percent of Nissan Sentra’s in 2013. Univision claims that they want people to be startled with their research because they believe some marketers don’t make the Hispanic market a strategic priority. Univision communication’s Marketing Vice President, Cynthia Ashworth believes that three main ideas have emerged: Those marketers did not fully understand the Hispanic market, the effectiveness of advertising in Spanish, or the effectiveness of advertising with Univision.  Nissan however has been paying close attention to Univision – they are well aware of the impact they could potentially have amongst the Hispanic community. Last year alone, Nissan ranked with 19% of overall sales to Hispanics; furthermore, Hispanics accounted for 48% of all Nissan Sentra sales last year.

To read the full article please click below:

http://adage.com/article/hispanic-marketing/nissan-subway-post-foods-join-hispanic-campaign/292282/?utm_source=Hispanic%20Marketing=feed=Feed:+AdvertisingAge/Hispanic%20Marketing

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Cardinale Nissan
1661 Del Monte Blvd
Seaside, California 93955
Phone: 
888-928-4118
Website: 
www.cardinalenissan.com

Nissan’s Datsun “Go”

Friday, March 21st, 2014

Nissan Japan is reviving Datsun, which has just debuted their first vehicle – the Go – and they are eyeing the Alto market in India, where it can compete against Hyundai’s Eon. The two vehicles are similarly priced and are expected to become competitors in the small car market. Small car sales account for one third of all car sales in India, so Nissan has high hopes for future success with the Go. Datsun’s latest model is a 1,200cc petrol engine which was built on the Nissan Micra platform. Datsun has taken some cost cutting measures on this car to assure that the vehicle is affordable – some of the cost-cutting measures they have taken include single wiper, glove boxes without cover and absence of power windows in the rear.

To read this full article, I encourage you to visit the link below:

 http://articles.economictimes.indiatimes.com/2014-03-17/news/48297557_1_hyundai-eon-alto-k10-maruti-alto

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Cardinale Nissan
1661 Del Monte Blvd
Seaside, California 93955
Phone: 
888-928-4118
Website: 
www.cardinalenissan.com

Nissan on Track to Meet Sales Goals

Wednesday, March 19th, 2014

Since designing their first electric car, Nissan and their French partner Renault revealed an absurd sales goal – they are striving to sell 1.5 million electric vehicles before 2020 – and they might actually do it. Between the two companies, they have sold around 150,000 vehicles year to date – they are well on their way to meet their goal. Tougher emissions standards around the world might work in their favor and assist by boosting sales. Nissan’s electric vehicles global vice president, Bill Hayes, says “It is getting contagious – and this means the company can hit the number faster.” If Nissan and Renault are correct, they are expected to see a rise in sales in the near future.

To read the full article, please click below:

http://www.greencarreports.com/news/1090900_nissan-on-track-to-beat-2020-electric-car-sales-target

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Cardinale Nissan
1661 Del Monte Blvd
Seaside, California 93955
Phone: 
888-928-4118
Website: 
www.cardinalenissan.com

Rick Kelly in V8 Supercars Championship

Friday, March 14th, 2014

At this years’ Supercars Championship, Rick Kelly  – driver of the #15 Jack Daniel’s Nissan Altima – took fifth place during a dramatic Race 3 in Australia. This race was not easy and he managed to place fifth even after a couple penalties and a delayed pit stop to fix some damaged parts. “There was so much going on out there, I must admit I was extremely surprised by a few things out there. After those two penalties, were right back, and we had to race really hard” Kelly said.

To read the full article, please click below:

http://nissannews.com/en-US/nissan/usa/releases/rick-kelly-in-v8-title-fight-after-stunning-clipsal-comeback

#JohnGuru

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Cardinale Nissan
1661 Del Monte Blvd
Seaside, California 93955
Phone: 
888-928-4118
Website: 
www.cardinalenissan.com

Nissan e-NV200 Rolls out in Europe

Wednesday, March 12th, 2014

Nissan has created an all-electric powered small van – the NV200. This small van has a lot of the same drivetrain features that the Nissan Leaf electric car has so it is aimed to cut down on costs and emissions. Nissan says that it is intended to carry cargo or people without generating exhaust or noise pollution.

To read this full article or for more information on the e-NV200, click below:

http://blogs.wsj.com/speakeasy/2014/03/11/nissan-rolls-out-electric-van-but-not-in-the-u-s-yet/?mod=WSJ_LatestHeadlines

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Cardinale Nissan
1661 Del Monte Blvd
Seaside, California 93955
Phone: 
888-928-4118
Website: 
www.cardinalenissan.com